Designing a User Friendly Website

Your website is your online shop front, create with your customers in mind. It must look aesthetically pleasing and foster an easy customer experience.

Here are our top tips to ensure your website is optimised for your user

1. Place your user at the core of your design

What makes sense to you as a business owner, may not seem the most logical way for a user. Of course, YOU know all about you and what you offer, but your customers don’t. Let us help you create a website that has the design features that most consumers want. optimising your website layout, content and other design features is what we do best.

2. Answer your consumers questions

When a user enters your site, they are searching for something. Make sure this information is easy to find. If a user has to go through multiple steps to answer a question, they will leave your site. Use a navigation bar that is intuitive. It should be located in the same spot on every page of your website to keep it simple for your user. Arrange each tab carefully and with your consumer in mind. What would they most likely be looking for? NOT your Privacy Policy that’s for sure.

3. Avoid an overuse of slang

Whilst some slang can be suitable to fit in with the tone of voice of your brand, it can be overused and come across as unprofessional. Depending on the industry you are in, remember you should still want to portray a sense of professionalism and be open to attracting customers that may not understand certain phrases or words. What some viewers may see as funny, others may view as a lesser quality product or service.

4. Prioritise your contact page

Always ensure your contact page is clearly listed and includes multiple contact methods. Whilst some people prefer email, others may prefer a call. By only including a contact form, some users see this as a length wait period and choose to leave your site and look elsewhere. Always try to include a contact form, email and phone number.

5. Call to actions

This is possibly the most crucial aspect of your website. Strong call to actions encourages users to follow through with their booking or purchase. There are many things to think of. Where are your call to actions located? Are they visibly clear or are they hidden in the background? Is the wording right for what you want to achieve?

6. Consider the colours used

Colours aren’t chosen at random on a professionally designed website. They need to suit your industry, align with your branding and allow for all information to be presented clearly with contrast to ensure text is easily read.

Need help elevating your website design? Contact us for a free consultation call so we can chat everything design and business.

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