But seriously! If you’ve even thought about starting a business, then we can guarantee you’ve already had the internal dialogue around the subject of branding and asked yourself the question, “Is it actually worth investing some moolah into, or can I get away with not?”
The dialogue goes a little something like, “I desperately want my brand to be shit hot, but I just got the quote from the designer and OMG, really!? Surely I can get it cheaper. I’ve seen some cool looking script font logos on Etsy for like $100. I could start a Fiverr account and get a custom logo there for cheap. Or maybe I could have a crack at it myself—it can’t be that difficult, right?”
While the little stingy demon sits on one of your shoulders trying to convince you that these are actually viable options, allow our angelic little heads to pop up on the other and not-so-quietly ask, “Are you out of your effing mind?!”
You think you might be cutting costs by attempting to pull off your branding on your own or via an anonymous internet supplier on Etsy or Fiverr, but this couldn’t be further from the truth. What you [might] save initially, you will lose a thousand times over in a compromised brand reputation, a difficult-to-work-with branding suite, and a logo that doesn’t appeal to the right crowd because the Russian graduate who designed it for peanuts actually has no experience identifying and reaching your specific target market.
Fast forward 12 months and you’re likely to find yourself on my doorstep anyway, so let’s save the tears and bullshit, and just make magic now.
why you should put your money where your mouth is for your branding
- LThere is a lot of research, time, expertise and fine tuning that goes into excellent branding. Cheap logo producers are cheap because they mass produce logos, not excellent brands.
- LBranding experts know how to use logos and will teach you how to use your logo. You will get the full suite and style guide so your brand can't be bastardized. Win!
- LWhen you invest in your branding, you will love it—not just initially, but for the life of that specific brand. In other words, it won't outdate quickly and you won't cringe every time you see it. (This is kind of important; after all, you kind of need to be proud of your brand to be able to put your name to it, right?)
Quality branding really is a non-negotiable if you’re serious about being the owner of a successful business. Why not get started? Contact us and see how we can help.