Is it time to bite the bullet and do an update on your logo and brand material?
Not sure? Ask yourself these questions?
- Do you hide your logo and avoid displaying it on your website/socials?
- Is your branding outdated or older than 5 years?
- Do you follow brand guidelines to keep consistent in your communications and advertising?
- Does your website, social media materials and product packaging match your brand guidelines?
- Are you proud of your brand?
Did you answer no to any of the above? If so, it’s time for change. Sometimes the thought of a rebrand can be daunting because you know how much time, money, and energy goes into that process. Plus, you’ve just ordered 1000 new letterheads (insert: devastated emoji), not to mention the thousands of dollars’ worth of brand collateral you’ve built up over the years in the form of business cards, your website and email signatures.
In a perfect world, you’d have thousands of dollars to be able to update everything overnight. But let’s be real, it’s going to take some time. Rebranding can be a lengthy process, and a daunting one at that! The good news is: it is a process! [Inhale]. So, you don’t need to do it all at once. [Exhale]. If having your old logo on your collateral is the only thing holding you back from upgrading your brand, here’s what I’ve got to say: If you are not happy, change it. You’re not going to wake up one morning and miraculously love your branding. The longer you put off the inevitable, the more time is being wasted. Step-by-step changes today will make for an enhanced and higher performing brand tomorrow. Remember, in order for your customers to know how amazing your brand is, you must be willing to show them. You should be proud of your brand!
So here are my three tips for rebranding—in stages:
- Start with a new logo. This is an easy one for you as it doesn’t take up a lot of your time—you just have to fill out a brief form and give your feedback. How simple is that!? A little tip if you want to make your mark and see your new brand stand the test of time is: invest in your logo design—don’t be tempted with the cheap logo options from 99 Designs, Fiverr and premade Etsy. You get what you pay for and anyone who knows anything about good branding will say the same—RUN!
- Write a list of everything that has your current logo on it, then prioritise what needs to get done first. Start the rebrand process with the items you use all the time i.e., Business cards, email signatures, letterheads etc. Most designers actually offer packages where it’s cheaper to get a few things done at once, so explore those options where you can. A big expense with any rebrand is the cost of printing, so consider getting your designs ready in electronic format and then just do a print run when you need it.
- Triage the rest of your brand collateral and only get stuff designed and printed as you need it! If you’ve only just had your old logo embroidered on your uniforms, just wait until you have to order more to implement the new one
See, that doesn’t sound too overwhelming—does it? As an experienced ‘cringe-over-branding-but-can’t-be-effed-changing-it’ business owner, I highly recommend taking the much-needed leap- because life’s too short for below average branding! With a little bit of help from your friends at Studio Nu, we will help you create a brand that you can’t wait for the next opportunity to flaunt in public. Check out our package details here to get an idea of prices on rebranding, or flick us an email and we can talk further. You have our full permission to take baby