Book Project
Providing constructive feedback
Whether you are new to working with a designer or have before, you’ll already know that giving constructive feedback is an important part of the…

Providing constructive feedback

Whether you are new to working with a designer or have before, you’ll already know that giving constructive feedback is an important part of the design process.  The feedback we receive is meant to offer us insight into what you are thinking, give us an alternative perspective and above all, help us improve or build upon our work to get a great result.

But what happens if the feedback you are giving isn’t helpful? Or perhaps you don’t know how to give meaningful and constructive feedback. Luckily we have some handy tips to help you provide feedback. 

Some general things to think about if you are struggling to give feedback;

  • What parts of the design will appeal or not appeal to your target audience?
  • Do the colors and fonts represent your branding style?
  • What do you think about the layout and choice of images?
  • Is the design evoking the right emotions?
  • Is there anything that could be added or removed?
  • What parts of the design are you least happy with and how could they be improved
  • What parts of the design are you happy with and can be signed off on?

If all you can think is ‘I don’t like it’

  • What don’t you like about it?
  • Is it the color? Typography? Image in the background? The layout?
  • Is it the design as a whole, or are there parts that might work
  • What parts of the design aren’t matching your design brief?
  • Why isn’t this particular design meeting your target audience needs?
  • What do you think could be added or removed for it to meet your brief?

If all you can think is it just looks weird

  • What part of the design do you feel is ‘weird’ and why?
  • Is there an element that could be added or removed?
  • Could the font/layout/colour/style be changed to feel less ‘weird’ and why do you feel this needs to be made.
  • If you not wish to continue with this particular design, just let me know. We don’t need to move forward with every concept if you feel this one has no potential to be made better.
  • If you do like some parts of this design, provide some details on what you do feel is working and why.