The Brand Basics

A branding starter kit for founders who are done winging it and ready to get intentional.

This package sets you up with the essentials—done properly, strategically, and with style. Think of it as your brand’s official glow-up: we’re talking logos that actually reflect your vision, a creative direction that feels like a Pinterest board come to life, and a suite of foundational assets that tie it all together. No more guessing games, inconsistent vibes, or Canva chaos—just a clear, cohesive brand identity that grows with you.

Deliverables:

• Brand Questionnaire to uncover your vision, goals, and audience
• 1 x Creative Direction Moodboard to define your brand’s vibe
• 1 x Brand Concept including logos, colours, fonts and direction
• Full Logo Suite (primary, secondary, submark, icon and more)
• Brand Assets (custom illustrations, patterns or textures dependent on your brand)
• Basic Collateral Mockups to visualise your brand
• 6 Page Brand Guidelines covering usage, colours, typography and more
• 6 Page Brand Strategy outlining your mission, vision, values and tone of voice

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The Big Brand

A comprehensive brand package for those ready to play with the big dawgs.

If you’re scaling fast, evolving your offer, or just sick of blending in, The Big Brand gives you the strategic clarity and visual firepower to actually show up like the business you are (not the one you were three years ago).

We’re talking bold, consistent, unmistakably-you branding backed by smart strategy, so you can stop second-guessing your visuals and start turning heads. Whether you’re ready to raise your prices, launch new products, or finally look as legit as you are, this package is your glow-up moment.

Deliverables:

• Brand Questionnaire to uncover your vision, goals, and audience
• 1 x Creative Direction Moodboard to define your brand’s vibe
• 1 x Brand Concept including logos, colours, fonts and direction
• Full Logo Suite (primary, secondary, submark, icon and more)
• Brand Assets (custom illustrations, patterns or textures dependent on your brand)
• Basic Collateral Mockups to visualise your brand
• Social Media Template Kit to keep your socials on brand and consistent (5 story templates, 3 post templates, 1 Facebook banner, Canva setup)
• 18 Page Brand Guidelines including logo and brand suite usage, typography, colour palette, imagery direction, core mission statement, and brand application tips across digital and print
• 18 Page Brand Strategy with a detailed brand analysis, mission, vision, values, personality, tone of voice, SWOT, competitor insights, goals, and client personas

Let’s Get Started

Custom Websites

Whether you’re a service provider ready to level up or a product-based brand gearing up to scale, our custom websites are built with strategy, functionality, and seriously good design—so your online presence can finally work as hard as you do.

For service-based brands (WordPress):

Perfect for established providers who are done with the DIY drag. This custom WordPress website gives you the clarity, functionality, and aesthetic edge you need to show up like the expert you are, stand out from the scroll, and sell your services with confidence.

For product-based brands (Shopify):

For premium labels ready to scale, sell, and be seen. This custom Shopify website is designed to streamline your customer experience, showcase your products with polish and personality, and help you convert more browsers into buyers—on repeat.

Deliverables:

• 5 Page Custom Designed WordPress Website (eg. Home, About, Services, Portfolio, Contact)
• Desktop, Tablet & Mobile Responsive Design
• Custom CSS Elements
• Coming Soon Landing Page
• Primary / Mega Menu
• Example Project/Portfolio (WordPress)
• Example Product/Collections (Shopify)
• Basic 404, Ts & Cs and Policy Pages
• Integrate Existing Mailing List
• Integrate Live Social Media Feed
• Integrate Contact Form & Delivery
• Post-Launch Doc: How To Make Edits

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Package Add-Ons

Branding that doesn’t stop at the logo.

For those ready to roll out a consistent, scroll-stopping, fully aligned brand experience—these add-ons are designed to take your branding beyond the basics and into every touchpoint. From your socials to your packaging to your post-purchase emails, we’ve got you.

Social Starter Kit:

• For launching (or relaunching) your brand on social with impact. This add-on includes custom templates, a full social launch, and our How To Be Social eBook.

Collateral Pack:

• Keep your print and digital collateral on-brand! Choose between three collateral items, from corporate stationery to retail packaging.

Basic Seo:

• Perfect to get started in your SEO journey, this add-on includes meta titles and descriptions, search engine profiles and analytics for your website.

Email Workflows:

• Perfect for product-based businesses,  capture abandoned carts and return customers to get those sales flowing in without lifting a finger.

Ongoing Retainers:

• Think of us as your on-call design besties, a team who already get  your brand. Think monthly campaigns, new product drops or that ever-evolving collateral list!

Let’s Get Started