What makes a brand work?

Why is good branding important?

Your brand is not your logo, it’s not your name or your slogan. It’s the way the market perceives who you are and what you stand for. It’s the most important thing, it’s the foundation of your business. Consumers connect with brands that build trust, have a strong set of values and stay consistent with those values across every touch point.


Clarity is a really clear brand message. Consider your values, tone of voice, brand guidelines, and visuals. Are these all clearly communicating your brand’s message?

Dig deeper by asking yourself these questions:

  • What are my brand values?
  • What’s my mission and vision?
  • What are my unique selling points?
  • What’s my brand tone of voice/persona?
  • Who’s my target audience?


Everything you do should be backed by strategy. When we are rushed we become reactive and can do things that don’t align with our values. Use everything you put out as an opportunity to make an impact. Ask yourself:

  • Does this align with my brand values?
  • Am I considering my target audience?
  • How can I use this opportunity to communicate more effectively with my audience?

Brands that stick are ones that use strong communications and standout visuals to consistently portray their message.


Once you discover your brand it’s important to be consistent, consumers are smart and notice an inconsistent message when they see one. Stick to your brand guidelines, tone of voice and be consistent with your socials. Strong copy is crucial for brands to have impact, copy should be constantly evolving and speaking directly to your target market. If you struggle with copywriting consider asking a professional writer to assist with developing your brands messaging.

A crucial exercise for impacting branding is a deep dive into your mission, why you started and where you want to go. Talk to us about the best steps for discovering your brand so you can confidently connect with your target audience and stand out from your competitors.

If you are serious about your business, quality branding really is a non-negotiable. It’s the face of your brand and it needs to stand out. Let’s get started? Contact us and see how we can help.